MoMA Design Store, Midtown

New York, USA
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Architects
1100 Architect
Localització
New York, USA
Any
1999

The MoMA Design Store, located across the street from the museum, reinforces the Museum of Modern Art’s identity as the foremost platform for modern and contemporary design. The architecture guides visitors on a logical path through the store while presenting merchandise in a functional and stylish manner. A “virtual mezzanine” encased in metal mesh provides extra storage and serves as a stage for product display. Computerized theater lighting spotlights individual pieces, lighting them from the foreground or from behind the steel screen. The mezzanine creates a sense of drama in the space and defines the double-height interior of the store.

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Schmid Ziörjen Architektenkollektiv
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