MoMA Design Store, Midtown
New York, USA
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
Fotografia © Paul Warchol
- Architects
- 1100 Architect
- Localització
- New York, USA
- Any
- 1999
The MoMA Design Store, located across the street from the museum, reinforces the Museum of Modern Art’s identity as the foremost platform for modern and contemporary design. The architecture guides visitors on a logical path through the store while presenting merchandise in a functional and stylish manner. A “virtual mezzanine” encased in metal mesh provides extra storage and serves as a stage for product display. Computerized theater lighting spotlights individual pieces, lighting them from the foreground or from behind the steel screen. The mezzanine creates a sense of drama in the space and defines the double-height interior of the store.
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