Cassina's Floating Forest
John Hill
14. April 2014
Photo: Courtesy of Cassina
Cassina's stand at the Salone Internazionale de Mobile in the Rho Fiera was billed as "a sensorial natural habitat" and designed by Japanese architect Sou Fujimoto, the creator of last year's Serpentine Gallery.
Every spring design fans converge on Milan for the Salone Internazionale del Mobile, a weeklong event that highlights new designs for home furnishings. The 2014 edition wrapped up on Sunday, and it spurred us to highlight a number of World-Architects member firms designing furniture and other products in this week's Insight feature. Here we call attention to Cassina's stand in the Rho Fiera that was billed as "a sensorial natural habitat" designed by Japanese architect Sou Fujimoto, the creator of last year's Serpentine Gallery. Trees appeared to hover above the rooms of furniture in the "Floating Forest" he created for the Italian company. Mirrored boxes holding the trees furthered the melding of external landscape and interior world.