Piuarch

Opposite the building, there is the rhythmic series of brick blocks of the Caproni factory, with their shed roof and industrial archaeology charm: the M89 Hotel – the new four-star destination at number 89 of via Mecenate– faces the factory halls that one hundred years ago hosted one of the leading aviation companies and which are now home to Gucci, after a meticulous renovation and expansion project by Piuarch. The dialogue with the surrounding urban fabric – fulcrum of the concept applied to the over 35,000 m2 of the production plant occupied by the fashion company–, also defines the project for the hotel facility, whose building is designed in continuity with the pre-existing volumes, enhancing the architectural identity of the neighbourhood.On the outside, the hotel hints at the outline of factory halls: the ground floor features a wide glass wall with a metal grate, at the same height of the industrial buildings as an ideal continuation of the permeable elevation. The roof, instead, reinterprets the industrial shed system in a contemporary key and takes a step back to leave room to the terrace, framed by full-height glass walls. A black plastered façade envelops the 55 rooms, that boast the same minimalist character of its façade. Their business vocation inspires a streamline design, revolving around refined colour contrasts between anthrax grey, white, green and walnut.