Build with Chrome

John Hill

5. May 2014

Photo: Screenshot

Google has teamed up with LEGO to launch Build with Chrome. In addition to creating whatever strikes their fancy in an online virtual environment, builders can place their structures in Google Maps alongside other creations – a true "Land of Legos."

The way things are going for LEGO this year it's hard to imagine that ten years ago the toy maker was on the brink of bankruptcy. Not only are their kits for children and adults selling more than ever, they are realizing BIG's LEGO House in their hometown of Billund, Denmark; The Lego Movie is a huge hit; and now Google has teamed up with the company to launch Build with Chrome. In addition to creating whatever strikes their fancy in an online virtual environment, builders can place their structures in Google Maps alongside other creations – a virtual "Land of Legos."