Aroma

The new Migros supermarket in Zurich's railway station subway shines with an unconventional appearance over 1,200 m2. The project is a new pilot project in the field of retail design. In addition to the classic shopping area, an integrated food court with lounge invites visitors to linger. In addition, a well thought-out visitor guidance system allows for quick shopping without wasting much time. In addition, new forms of product presentation and a new lighting concept are being tested. The retail concept is aimed at an urban population with changed shopping behaviour.