Panoorama Design

The Panoorama design studio developed the “myWindow_Experience” showroom for Salamander Window & Door Systems. The state-of-the-art product exhibition was created in close coordination with Salamander and reflects its corporate vision. The concept combines digital and animated content with printed information and hands-on exhibits. This allows visitors to experience, among other things, how the light falls in Palermo and what a 1930s apartment feels like. The result is an innovative product presentation that is fun to watch – and at the same time shows customers what is important when choosing the right window. For Salamander Industrie-Produkte GmbH, which generates more than 250 million euros in annual sales with its window and door systems, Panoorama transformed a factory hall at its headquarters in Türkheim/Unterallgäu into a new type of communication environment. In the modern showroom, business customers experience far more than the usual high-gloss presentation of the current product portfolio on a total of 250 square meters. “The showroom clearly demonstrates Salamander’s strategic direction in terms of design orientation, sustainability, customer centricity and digitalization,” say Salamander managing directors Götz and Till Schmiedeknecht in praise of Panoorama’s work. “The impressions gained here cannot be achieved via presentations and brochures.”