Nestlé Application Group

In his “Atlantida de hormigón”, Reyner Banham posits “a casual connection, conscious and cultural, between modern architecture and industrial utilitarian structures of an industrial epoch”. From Loos and Berhens to Gropius and Le Corbusier among others, in the beginning of the 20th century, a constant back and forth was established between architecture and industrial construction - up until this time marginalized in Architecture - that would continue to be a characteristic of contemporary architecture. To reinvent the industrial world was a task with which architecture had paid back the favor of having been shown the path as to how to disengage of the heavy formal and stylistically weight of almost two centuries of vacuous rhetoric and ecclesiastic academicism. To reinvent, is understood, as the invention of an image which moves between the operative logic and the logotype. Between this, lays the work that Rojkind arquitectos has done for a pair of factory additions for the Nestlé Company. The first commission consists of a vestibule for one of its chocolate factories in the outskirts of Toluca, near Mexico City; it is a structure of sloped plains attached to the existing factory that will serve as the central core for a future museum. The second commission located in Queretaro’s industrial zone, is a laboratory for development of new products, packaging center and a satellite office for its product technology center located in Maryville which focuses on the development of new drinking products. This latter commission presented an additional challenge besides its relationship with the existing facility. The UNESCO’s designation of Queretaro’s historic city center as a world heritage site in 1996, had unforeseen consequences that even expanded to the city’s industrial periphery. As a result of this designation, the new building was to have an arched porch, as rooted in tradition. Rojkind responded to this challenge with a reinterpretation not only of the arch but also of the porch. If the arch is nothing else than a fragment of a cupola, in the same vein, the cupola is an amplified arch when it rotates around its own axis, the cupola meets the reference criteria of the arch without turning it into a cliché. In this case, a series of spheres intersect and multiply like foam forming the origin of a continuous open space; a portico. This space expands while another one, made of orthogonal boxes clad in satin mirrored glass, restrains the proliferation of the spheres and houses the specific program requirements for the lab. While the exterior is opaque, metallic and impenetrable in appearance, the interior of these boxes painted in different colors, have an almost theatrical quality to them: it appears as if the researchers wearing their white robes were floating in a continuous flow of blues, yellows or greens which are interrupted by the continuous space of different colors sometimes, when one of the of the metal panels that covers the boxes reveals itself and opens like a window, they can be seen from the outside. The construction of these buildings (if built in a different latitude, a more sophisticated technology most likely would have had been employed to automatize the production of the unique geometries of these spheres) implied the translation of spatial forms was to be done in a different constructive manner, in a simple almost colloquial way, which allowed the local workers to fabricate the foam like spherical space from the physical intersection of the spherical cupolas made of rebar rings and arches. The final result is a series of contrasts that has been unified with apparent simplicity: the exterior metallic slightly reflective satin color lightly contrasts with and against the bright and satin colors of the interiors, the sloped abstracted planes of the boxes contrast against the exuberance of the interweaving spheres. The strength of this project might be attributed to this game of contrasting opposites, which in a dynamic and changing way depending from the physical view of the observer, can be a dominant characteristic in a moment or a discrete characteristic in another. A rethought and recharged industrial construction thus regains an understanding of what at one time it offered to Architecture: clarity and force.