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A nossa equipa
![Photo of Adeposi Adeogun](/images/StaffPhoto/40/47/94/fed8771acccc40638d2394e949020f49/fed8771acccc40638d2394e949020f49.ec4a9945.jpg?1701839777)
Adeposi Adeogun
Co-Curator Africa
africa@world-architects.com
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Adẹ́pọ̀sì Adéọ̀gùn, a Doctoral Student at MIT's Department of Urban Studies and Planning, explores urban design, governance, and resilience in African cities. His background in environmental design and architecture, coupled with personal experiences of displacement, drives his mission to reimagine African urbanity with a focus on equity, co-production, and sustainability. His research delves into the relationship between civil society organizations and informal communities in sub-Saharan African cities, aiming to understand infrastructure planning beyond goals of economic development to one focused on justice. With extensive experience in project management and data-driven interventions, he evaluates developmental cooperation among diverse stakeholders, envisioning cities that embody equity and shared prosperity. Adeposi is the Co-Curator of African-Architects.
![Photo of Oluwadamisi Akinnubi](/images/StaffPhoto/11/88/51/6a945c72affa449491b747b1294020b3/6a945c72affa449491b747b1294020b3.ec4a9945.jpeg?1701839856)
Oluwadamisi Akinnubi
Content Manager Nigeria
africa@world-architects.com
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Oluwadamisi Akinnubi holds a BSc.Arch from the University of Lagos and is currently pursuing a Masters in Environmental Design at the university of Lagos. Passionate about sustainable architecture and urban design, he strive to improve lives by creating spaces that blend creativity with environmental responsibility. His work focuses on integrating green technologies, interesting philosophy and inclusive urban planning. He is eager to contribute to the global conversations on the transformative power of architecture. Oluwadamisi, based in Lagos, is the Content Manager Nigeria.
![Photo of Elias Baumgarten](/images/StaffPhoto/45/88/87/a7a9ef6be80048c29f0644fce34d2148/a7a9ef6be80048c29f0644fce34d2148.ec4a9945.png?1551958921)
Elias Baumgarten
Editor in Chief – Swiss Magazine, Austria Magazine and German Magazine
eb@swiss-architects.com
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Elias comes from Bavaria. He studied architecture in Innsbruck and received his diploma in 2015 under Bart Lootsma. During this time, he discovered his great passion: writing about and discussing architecture. During his master studies, he worked as a research assistant at the Institute of Architectural Theory. After graduating, he moved to Zurich to become an editor at archithese. There he acquired his journalistic skills and played a decisive role in shaping the magazine as a multimedia platform for discourse. Elias joined PSA Publishers in 2019 as Editor in Chief of Swiss-Architects.
![Photo of Vladimir Belogolovsky](/images/StaffPhoto/83/70/91/58a69d0c7afb438b904b78b2eb76afc1/58a69d0c7afb438b904b78b2eb76afc1.ec4a9945.jpg?1725632223)
Vladimir Belogolovsky
Contributing Editor
mail@world-architects.com
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Vladimir Belogolovsky (b. 1970, Odesa, Ukraine) graduated from The Cooper Union School of Architecture (1996). His Curatorial Project, a non-profit in NYC, produced world tours of Harry Seidler, Emilio Ambasz, Sergei Tchoban, Colombian Architecture, and Architects’ Voices installations; his work was presented at the Venice Architecture Biennale (2008, 2014), Moscow Architecture Biennale (2014), and Buenos Aires Architecture Biennial (2017, 2019, 2024). The curator interviewed over 500 architects, including 21 Pritzker Prize winners, lectured in 30 countries, and authored 1,000 articles and 20 books (Imagine Buildings Floating Like Clouds, China Dialogues, Conversations with Architects, Architectural Guide New York, Architectural Guide Chicago, etc.). He was a visiting scholar at Tsinghua University in 2018-19 and conducted his workshops and seminars titled Building Attitudes in China and India.
Curating is up for grabs; now that I have become a curator, I realize that every curator wants to be an artist, and every artist wants to be a curator.
Curating is up for grabs; now that I have become a curator, I realize that every curator wants to be an artist, and every artist wants to be a curator.
![Photo of Nadia Bendinelli](/images/StaffPhoto/88/88/40/f3cb60b1143c492199bd6889c116ffe5/f3cb60b1143c492199bd6889c116ffe5.ec4a9945.jpeg?1622207449)
Nadia Bendinelli
Editor – Swiss Magazine
redaktion@swiss-architects.com
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Driven by her inquisitiveness and her desire to learn new facts, she is always eager to discover interesting stories which she enjoys sharing with others. Who are the people behind the public figures? What drives them to embark on their chosen path? These questions and many more are at the heart of her in-depth accounts on such topics as photography, history, literature and culture in its broadest meaning.
After completing her education in the field of arts, she went on to deepen her knowledge by attending a number of post-graduate courses in graphic art, typography, editorial design and branding, and was privileged to be able to learn from some of the big names in the creative arena.
With time, her passion for (visual) communication has extended to include writing. This winning combination makes for an exciting professional life.
After completing her education in the field of arts, she went on to deepen her knowledge by attending a number of post-graduate courses in graphic art, typography, editorial design and branding, and was privileged to be able to learn from some of the big names in the creative arena.
With time, her passion for (visual) communication has extended to include writing. This winning combination makes for an exciting professional life.
![Photo of Sara Bodmer](/images/StaffPhoto/60/35/08/f766500bcb0f4b628661498de1cfa9e1/f766500bcb0f4b628661498de1cfa9e1.ec4a9945.jpg?1724920736)
Sara Bodmer
Head of Administration
sb@world-architects.com
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Born in 1987 in Uster and raised in the Zurich agglomeration, she worked as a travel consultant and vocational trainer SBB after completing her commercial training. Training apprentices and employees in the commercial sector plays a significant role in Sara's professional life. After completing her qualification as a specialist in leadership and management, she took over responsibility for training at Schindler Aufzüge AG in Zurich. In 2020, Sara studied teaching for vocational schools at PH Zurich and taught ain Rüti ZH. In the summer of 2022, her son was born, and she took two years of parental leave. In September 2024, Sara will begin her new role as Head of Administration for PSA Publishers with great enthusiasm.
![Photo of Madeline Carey](/images/StaffPhoto/31/88/23/af2010a6c2fc4579aec093b869f5107e/af2010a6c2fc4579aec093b869f5107e.ec4a9945.jpg?1551958956)
Madeline Carey
Head of Institutional Relations
mc@world-architects.com
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Born in Baltimore, Maryland, Madeline lives in Barcelona, where she has worked as a literary translator, arts administrator, and political aide. From 2011 to 2017, she served as senior policy advisor and speechwriter to three Catalan ministers of culture.
Madeline has over fifteen years of experience working in, and with, cultural institutions in Spain and Europe. Currently she is responsible for audience development at MACBA in Barcelona.
Her interests and skills include campaigning for cultural funding at the municipal, regional, and European level as well as working to make fine art museums more inclusive of disciplines such as architecture, design, and literature.
Madeline has over fifteen years of experience working in, and with, cultural institutions in Spain and Europe. Currently she is responsible for audience development at MACBA in Barcelona.
Her interests and skills include campaigning for cultural funding at the municipal, regional, and European level as well as working to make fine art museums more inclusive of disciplines such as architecture, design, and literature.
![Photo of Charles Ganz](/images/StaffPhoto/13/76/53/4a53395ed42a4d1c9eebc3a554a7c7d0/4a53395ed42a4d1c9eebc3a554a7c7d0.ec4a9945.jpg?1551958966)
Charles Ganz
Managing Director / Partner
cg@world-architects.com
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Born in East Africa. Swiss-Italian upbringing. Studies in Business, International Marketing and Management. Degrees in Commerce and in Business Management, HWV, Zurich. Master of International Management, AGSIM Thunderbird, Arizona. From 1985 until 2000 he consulted and managed companies in New York in areas such as finance, music, fashion, healthcare, science and art. Joined PSA Publishers in 2000 in order to develop the American market for newyork-architects.com. Moved to PSA’s Zurich Head Office in 2001 to support the extension of world-architects.com.
Why is architecture important to me? Because architecture has a profound impact on our quality of life. It shapes the human experience. Learning about architecture is learning about balance and harmony… key elements to being successful in business and in life!
Why is architecture important to me? Because architecture has a profound impact on our quality of life. It shapes the human experience. Learning about architecture is learning about balance and harmony… key elements to being successful in business and in life!
![Photo of Miriam Giordano](/images/StaffPhoto/63/93/41/14b2e53c265a427ba461f61a15a3dfa7/14b2e53c265a427ba461f61a15a3dfa7.ec4a9945.jpg?1551958987)
Miriam Giordano
Director Spain and Italy
mg@world-architects.com
Telefone +34 606 60 22 30
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Born in Italy, lives in Barcelona. Studies in Semiotics, Sociology, Marketing and Advertising. Degree in Science of Communication, Alma Mater, Bologna, with an extended time period of studying under the teachings of Prof. Umberto Eco.
From 1999 until 2008 she has been working in communication and advertising agencies in Italy starting as copywriter, then creative director and finally general director, for clients in areas such as furniture design, fashion, public institutions, tourism, exhibition events and fairs. After an experience as general director of a start-up communication agency in Zagreb, she moved to Barcelona in 2009 as business development manager to open and launch a new branch office of a multi-disciplinary international agency for communication and design.
In 2012 Miriam Giordano founded Labóh, a boutique consultancy studio dedicated to promote design and architecture for international manufacturers and brands as well as for professional studios and institutions, providing services from brand strategy to PR, events and business development. In 2013 she joined PSA Publishers in order to develop the Spanish and Italian markets for world-architects.com.
From 1999 until 2008 she has been working in communication and advertising agencies in Italy starting as copywriter, then creative director and finally general director, for clients in areas such as furniture design, fashion, public institutions, tourism, exhibition events and fairs. After an experience as general director of a start-up communication agency in Zagreb, she moved to Barcelona in 2009 as business development manager to open and launch a new branch office of a multi-disciplinary international agency for communication and design.
In 2012 Miriam Giordano founded Labóh, a boutique consultancy studio dedicated to promote design and architecture for international manufacturers and brands as well as for professional studios and institutions, providing services from brand strategy to PR, events and business development. In 2013 she joined PSA Publishers in order to develop the Spanish and Italian markets for world-architects.com.
![Photo of Leticia Gonzalez](/images/StaffPhoto/62/51/77/b38000e0401941d987c472749b67e253/b38000e0401941d987c472749b67e253.ec4a9945.jpg?1713951445)
Leticia Gonzalez
Head Marketing Communications
lg@world-architects.com
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Born in Málaga and raised between Spain and Switzerland, Leticia decided to pursue an apprenticeship in mediamatics following her mandatory schooling. This choice led her to the doorstep of PSA Publishers Ltd. Over the course of the 4-year-long apprenticeship, she delved into different areas such as IT, administration, marketing, and design. This enabled her to discover her areas of interest and pinpoint her desired specialization. Following her four-year apprenticeship, she embarked on a two-year international journey. Today, Leticia has come full circle, rejoining PSA Publishers as Head Marketing Communications.
![Photo of Vincenz Hebeisen](/images/StaffPhoto/96/27/69/1ace16250d1941148d9da8ed07971795/1ace16250d1941148d9da8ed07971795.ec4a9945.jpg?1658993043)
Vincenz Hebeisen
Mediamatician
vih@world-architects.com
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Born and raised in Zurich, Vincenz was influenced by his parents (interior designer & photographer).
Early on, art and design played an important role in his life.
After completion of his mandatory school years he is highly motivated to learn more about creation and technology. He joined the team
of PSA Publishers in the summer of 2022 as an apprentice mediamatician for a duration of 4 years.
In his free-time Vincenz is passionate about sports, gaming and traveling.
Early on, art and design played an important role in his life.
After completion of his mandatory school years he is highly motivated to learn more about creation and technology. He joined the team
of PSA Publishers in the summer of 2022 as an apprentice mediamatician for a duration of 4 years.
In his free-time Vincenz is passionate about sports, gaming and traveling.
![Photo of John Hill](/images/StaffPhoto/09/69/06/6f38ade9f7a343409350104ce802424c/6f38ade9f7a343409350104ce802424c.ec4a9945.jpg?1707752440)
John Hill
Editor in Chief - International Magazine
jh@world-architects.com
Telefone +1 646 363 4499
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Born in 1973 near Chicago, Illinois. He received a Bachelor of Architecture in 1996 from Kansas State University, where he worked as an editor of Oz Journal. After working for a large architecture firm in Chicago, he attended the City College of New York, receiving a Master of Urban Planning in 2007. He has over ten years of architectural experience in Chicago and New York and is a registered architect in Illinois. Living in New York City and working as Country Representative for PSA Publishers, he is also a freelance writer and blogs (almost) every day at A Daily Dose of Architecture.
As architects can now build just about any design they envision, the relationship between a building and its context is commendably coming to the fore in discussions about architecture and cities. This is not to say that the design of individual buildings is not important, but, like people, they are incomplete when divorced from the world around them. How a building relates to its neighboring buildings, its urban context, the sun, the trees, the ground it sits upon, and increasingly the social, economic and political context are all important. While it is difficult to express these relationships in the architectural media, if an architect seriously and critically takes these factors into consideration then the resulting design will exhibit such and be that much closer to being a truly successful piece of architecture.
As architects can now build just about any design they envision, the relationship between a building and its context is commendably coming to the fore in discussions about architecture and cities. This is not to say that the design of individual buildings is not important, but, like people, they are incomplete when divorced from the world around them. How a building relates to its neighboring buildings, its urban context, the sun, the trees, the ground it sits upon, and increasingly the social, economic and political context are all important. While it is difficult to express these relationships in the architectural media, if an architect seriously and critically takes these factors into consideration then the resulting design will exhibit such and be that much closer to being a truly successful piece of architecture.
![Photo of Fabienne Hoelzel](/images/StaffPhoto/09/37/62/bd2ff261c387401faff103d4d8d292f5/bd2ff261c387401faff103d4d8d292f5.ec4a9945.jpeg?1701839525)
Fabienne Hoelzel
Co-Curator Africa
africa@world-architects.com
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Fabienne Hoelzel is Professor of Urban Design at the Stuttgart State Academy of Art and Design (since 2017) and Founding-Director of FABULOUS URBAN | Nigeria Foundation, an urban design practice and think-tank specializing in Southern regions, following a research-led design approach (since 2014). From 2010 to 2012, she was the head of the urban design and planning team at the Housing and Urban Development Authority of the City of São Paulo (Brazil), responsible for the city’s slum upgrading program. Between 2008 and 2010 as well as between 2013 and 2017 she was research associate at the Institute for Urban Design at ETH Zurich. FABULOUS URBAN | Nigeria Foundation is involved in civil-society-led urban planning policy development and in strategic small-scale upgrading projects in low-income communities in Lagos (Nigeria). Fabienne’s research focuses on so-informal/ de-facto planning processes in slums and informal settlements, resulting in advocacy work for hybrid/ dual planning approaches and new forms of acquiring citizenship. Fabienne is the Co-Curator of African-Architects.
![Photo of Susanna Koeberle](/images/StaffPhoto/88/65/00/23e6633fddc34f0188ee12d1e0dca744/23e6633fddc34f0188ee12d1e0dca744.ec4a9945.jpg?1551959132)
Susanna Koeberle
Editor - Swiss Magazine
sk@swiss-architects.com
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Born in Zurich, grew up in Italy, France and Switzerland, studied German literature, comparative literature, philosophy and art history in Zurich and Paris. After graduating (lic. phil. ph.), worked as a teacher and lecturer for several years. Interdisciplinary interests gave rise to a desire for more creative and varied work, which led to a move into journalism. Between 2008 and 2016, editor and later deputy editor-in-chief at Archithema Verlag (Das Ideale Heim / Atrium). Then set up as a freelancer. Writes for NZZ, Hochparterre, Atrium, Das Ideale Heim, and Modulor, among others, on architecture, design and art. Also active as a consultant and curator. Nomad with a base in Zurich.
In architecture, it is not only the buildings that count for me, but also the spaces between them. It is the balanced interaction between these complementary elements that turns the built environment into a place in which people can feel at home. I never think of architecture as a single discipline. I am interested in the interaction of architecture with all of the disciplines and sciences that are related to it or touch on it, from art and design to sociology and ecology.
In architecture, it is not only the buildings that count for me, but also the spaces between them. It is the balanced interaction between these complementary elements that turns the built environment into a place in which people can feel at home. I never think of architecture as a single discipline. I am interested in the interaction of architecture with all of the disciplines and sciences that are related to it or touch on it, from art and design to sociology and ecology.
![Photo of Eduard Koegel](/images/StaffPhoto/82/48/71/e29b5b4ac83345deaa26a1906b4cf8ac/e29b5b4ac83345deaa26a1906b4cf8ac.ec4a9945.jpg?1551959146)
Eduard Koegel
Curator China
ek@chinese-architects.com
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Born in 1960 in southern Germany. Studied Urban Design and Urban Planning in Germany and France. Working as critic, publisher, content manager and curator in the field of architecture and urban development. The focus of his work is the development in Asia and the Pacific Rim. Joined PSA in 2006 as a project manager for China.
The only criteria for good architecture are quality. What does that mean? In some cases it is the urban surrounding that was changed by the implementation of a new building. In other cases it is the quality of space, or the detailing, the materiality, the integration into the existing natural or urban environment. But in some rare cases it is exactly the opposite – the rejection of neighbouring structures and the invention of a new approach in a contemporary expression that changes the surrounding. Architectural critic is not a sugar cube on top of the physical structure, but an essential part of the discourse on contemporary culture.
The only criteria for good architecture are quality. What does that mean? In some cases it is the urban surrounding that was changed by the implementation of a new building. In other cases it is the quality of space, or the detailing, the materiality, the integration into the existing natural or urban environment. But in some rare cases it is exactly the opposite – the rejection of neighbouring structures and the invention of a new approach in a contemporary expression that changes the surrounding. Architectural critic is not a sugar cube on top of the physical structure, but an essential part of the discourse on contemporary culture.
![Photo of Antonio LaGioia](/images/StaffPhoto/75/23/27/bf7981698ca24d94bc728c8340e9d241/bf7981698ca24d94bc728c8340e9d241.ec4a9945.jpg?1551959223)
Antonio LaGioia
Editor and Curator Italy
alg@world-architects.com
Telefone +34 610346186
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Antonio La Gioia practices as a free-lance architect and engineer, with studies at “La Sapienza” university in Rome and a Master in Sustainable Architecture at InArch. With more than ten years of experience he has been dealing with many aspects of the profession, in different roles, both in design and in project management.
His specific interests are related to history of architecture and issues of sustainability, with a passion for new software and specific skills to approach sustainability at different scales, from urban planning and architecture to interior design. His professional profile is focused on a specialised field but with a vast and wide-ranging expertise. As a part of Labóh team, Antonio joined PSA Publishers in September 2015.
His specific interests are related to history of architecture and issues of sustainability, with a passion for new software and specific skills to approach sustainability at different scales, from urban planning and architecture to interior design. His professional profile is focused on a specialised field but with a vast and wide-ranging expertise. As a part of Labóh team, Antonio joined PSA Publishers in September 2015.
![Photo of Patricia Lunghi](/images/StaffPhoto/75/50/20/5188cd20ed104555b0bd537f5e504a42/5188cd20ed104555b0bd537f5e504a42.ec4a9945.jpg?1554815641)
Patricia Lunghi
Editor - Swiss Magazine
redaktion@swiss-architects.com
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After an arts degree at the University of Bologna, Patricia Lunghi now works for various magazines including «Espaces contemporains», the main Swiss French journal for architecture and design. She was involved in setting up Design Days, a meeting platform for everything associated with design in French-speaking Switzerland.
![Photo of Chika Muto](/images/StaffPhoto/38/95/54/f4278d070f864d38815974378eaf15f2/f4278d070f864d38815974378eaf15f2.ec4a9945.jpg?1634201451)
Chika Muto
Curator Japan
japan@world-architects.com
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Chika graduated from Musashino Art University Tokyo where she studied design of all stripes. She then joined Klein Dytham Architecture as their office manager, handling also their PR and organizing Pecha Kucha Nights. In 2006 she founded Neoplus Sixten Inc., a PR and Communications agency specialized in architecture and design, to offer her professional services to more architects and designers. In 2016 she joined PSA Publishers Ltd. as representative of japan-architects.com, together with Ryogo Utatsu.
![Photo of Juho Nyberg](/images/StaffPhoto/19/20/64/69602d66b42c49e6b1649a9a5e089ad4/69602d66b42c49e6b1649a9a5e089ad4.ec4a9945.jpg?1551959381)
Juho Nyberg
Editor - Swiss Magazine
jn@swiss-architects.com
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Born in Zurich with Finnish roots. After finishing his studies in architecture at the ETHZ he worked in various offices in Switzerland. Juho runs his own office since 2008 in Zurich and has added a post-graduate master in Business Administration at the School of Management and Law in Winterthur.
Architecture should be a manifest of understanding the user's needs, not the architect's.
Architecture should be a manifest of understanding the user's needs, not the architect's.
![Photo of Vlad Osmianski](/images/StaffPhoto/98/75/55/368aa4487ec5459b9feaf2cc962d4498/368aa4487ec5459b9feaf2cc962d4498.ec4a9945.jpg?1679927787)
Vlad Osmianski
Senior PHP Full stack Developer
vo@world-architects.com
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Born in 1979 in Vilnius, Lithuania, Vlad has been a professional software developer since he was 16.
After completing his master degree in Computer Science in 2003, Vlad solved software performance issues in several companies, took a significant part in numerous software development projects, and provided his own search engine optimization and user experience enhancement products to thousands of website owners.
For me, architecture is about people, both architects and the rest of us. And I like people!
After completing his master degree in Computer Science in 2003, Vlad solved software performance issues in several companies, took a significant part in numerous software development projects, and provided his own search engine optimization and user experience enhancement products to thousands of website owners.
For me, architecture is about people, both architects and the rest of us. And I like people!
![Photo of Manuel Pestalozzi](/images/StaffPhoto/02/99/47/b490fb94dcea4c038fc15e892394bdd3/b490fb94dcea4c038fc15e892394bdd3.ec4a9945.jpg?1551959447)
Manuel Pestalozzi
Editor - Swiss Magazine
mp@swiss-architects.com
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Born and raised in Zurich. Office clerk, government official in and outside of Switzerland, followed by studies and a Master of Architecture from the Swiss Federal Institute of Technology Zurich (ETH). Editor in charge of Swiss print publication architektur+technik from 1997 to 2013. Founding of company Bau-Auslese Manuel Pestalozzi in 2013. Since then active as an independent journalist and writer.
The built environment shapes every-day events. It constantly wields influence on our state of mind. Architects have the power to set the rhythm of life and to procure moments of happiness. Theirs is a big responsibility.
The built environment shapes every-day events. It constantly wields influence on our state of mind. Architects have the power to set the rhythm of life and to procure moments of happiness. Theirs is a big responsibility.
![Photo of Peter Petz](/images/StaffPhoto/31/46/68/24ca069ab2fa471aafc6454e92db697b/24ca069ab2fa471aafc6454e92db697b.ec4a9945.jpg?1698148124)
Peter Petz
Curator and Director Germany, Partner
pp@german-architects.com
Telefone +49 171 782 76 72
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Born in Germany. After a lengthy stay in South America, studies in Geography, Empirical Cultural Studies and Architecture. 1993 diploma in Architecture at the University of Stuttgart. Cooperation with architecture offices in Stuttgart, Zurich and London. Lives in Stuttgart. Since 2004 project manager at PSA Publishers.
Architecture is a cycle. (An ideational reflection.) Good architecture depends on good cooperation of the responsible architects with the engineers of all disciplines on the one hand, on the other hand on a disputatious discourse of architects and their clients. If architecture photography shows architecture in a favourable light and conveys it to the viewer, in an ideal case interest and pleasure in more (good) architecture arises.
Contact:
Obere Wiesenstraße 4/3
DE - 72459 Albstadt
Architecture is a cycle. (An ideational reflection.) Good architecture depends on good cooperation of the responsible architects with the engineers of all disciplines on the one hand, on the other hand on a disputatious discourse of architects and their clients. If architecture photography shows architecture in a favourable light and conveys it to the viewer, in an ideal case interest and pleasure in more (good) architecture arises.
Contact:
Obere Wiesenstraße 4/3
DE - 72459 Albstadt
![Photo of Ursula Pfingstgraf](/images/StaffPhoto/04/32/24/473a726e75cd44cd8db6010435c89013/473a726e75cd44cd8db6010435c89013.ec4a9945.png?1699367026)
Ursula Pfingstgraf
Project Director
up@world-architects.com
Telefone +49 170 278 80 22
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Born in Romania and raised in Munich, Uschi studied visual communication and industrial design in Schwäbisch Gmünd where she graduated with a masters degree in design (Dipl. Des.). Uschi worked in renowned agencies in Germany and Brazil before founding UTOUP Büro für Gestaltung in Munich with her husband in 2005.
Always interested in spatial themes, architecture has been a faithful and exciting companion for Uschi. She will now bring this interest and her many years of project experience to PSA Publishers as Project Director.
Always interested in spatial themes, architecture has been a faithful and exciting companion for Uschi. She will now bring this interest and her many years of project experience to PSA Publishers as Project Director.
![Photo of Paola Pierotti](/images/StaffPhoto/69/04/71/b6d55c8b86ba47d69230d7f45a1ea543/b6d55c8b86ba47d69230d7f45a1ea543.ec4a9945.jpg?1551960035)
Paola Pierotti
Editor - Italian Magazine
redazione@world-architects.com
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Paola Pierotti, journalist and architect. Partner of PPAN. Former Il Sole 24 Ore, journalist and architect. For ten years Paola has worked for Progetti e Concorsi, Il Sole 24 Ore weekly magazine dedicated to architecture and urban regeneration (Construction and Territory - Projects and Contests), collaborating at the present with the Italian financial newspaper also on themes related to real estate and urban regeneration. She has a deep knowledge of the Italian design and construction industry market. Paola is frequently called to be part of juries for national and international architectural awards and to chair events which investigate sustainable innovation and energy efficiency within the built environment. With PPAN she is co-author and editor of PPANthebrief on line newspaper dedicated to architecture, engineering and more generally for the built environment and Pantografo a magazine which explores on issues and present trends of the cities, investigating with a modern eye themes linked to lifestyle.
![Photo of Silvia Pujalte](/images/StaffPhoto/87/72/12/2bbd332531a44ef59e285e1506a20073/2bbd332531a44ef59e285e1506a20073.ec4a9945.jpg?1551959510)
Silvia Pujalte
Editor and Curator Spain
sp@world-architects.com
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Born in Spain, Silvia has studies in Architecture in Madrid (ETSAM) and in Landscape Architecture in Barcelona (ETSAB). Passionate about communication 2.0., Silvia focuses on projects that combine architecture, public space and social networks. She received the Award AJAC VII - Catalonia Young Architects Award and has conducted and participated in numerous projects that integrate landscape, citizen participation and social networks. Since 2013 Silvia is part of Labóh team developing social marketing for architecture and in September 2015 joined PSA Publishers as curator and editor.
![Photo of Falk Romano](/images/StaffPhoto/33/16/07/bb9042a1d3b94940ab2aedc955660239/bb9042a1d3b94940ab2aedc955660239.ec4a9945.jpg?1551959526)
Falk Romano
CTO / Partner
fr@world-architects.com
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Falk Romano was born in Switzerland in 1977. He was self-employed as a freelance programmer for different Web Companies, specialized in the Open Source CMS Joomla.
After school, I worked as a Heating Planner for 5 years. Then I needed a new professional challenge. When I worked as a Front-end Programmer at the hottest and most creative Web Agency ROSA, I finally found my passion. That's when my love story with the WWW started. I became a Web Developer and experimented with different web-languages and Open Source projects. When PSA was searching for a new CTO, I took the chance! Now I am happy I joined the PSA-Team in 2008 to manage and improve our products.
After school, I worked as a Heating Planner for 5 years. Then I needed a new professional challenge. When I worked as a Front-end Programmer at the hottest and most creative Web Agency ROSA, I finally found my passion. That's when my love story with the WWW started. I became a Web Developer and experimented with different web-languages and Open Source projects. When PSA was searching for a new CTO, I took the chance! Now I am happy I joined the PSA-Team in 2008 to manage and improve our products.
![Photo of Renato Turri](/images/StaffPhoto/01/92/55/efa16152ea644d96970b7dd5e23f3dab/efa16152ea644d96970b7dd5e23f3dab.ec4a9945.jpg?1551960114)
Renato Turri
CEO / Partner
rt@world-architects.com
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Born in Zurich, Renato has held various national and international executive positions in the marketing and communications sector. Particularly in publishing, communications, media sales and licensing. Renato holds a commercial degree from the KV Business School in Zurich, Masters of Advanced Studies (MAS) in Leadership and Management from the University of Applied Sciences in Zurich and in Applied Ethics from the University of Zurich.
What I love about architecture is the inseparable liaison of function and design and the fascinating interaction between simplicity and complexity.
What I love about architecture is the inseparable liaison of function and design and the fascinating interaction between simplicity and complexity.
![Photo of Ryogo Utatsu](/images/StaffPhoto/19/91/84/c08550bfbfc54f1aa777da2f131574cf/c08550bfbfc54f1aa777da2f131574cf.ec4a9945.jpg?1551959592)
Ryogo Utatsu
Project Manager, Editor, Curator Japan
japan@world-architects.com
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Ryogo was born in Tokyo where he graduated from the master course of Department of Design at Tokyo University of the Arts. He then worked for various design offices before joining Neoplus Sixten Inc. in 2006, a PR and Communication agency specialized in architecture and design. In 2016 he joined PSA Publishers Ltd. as representative of japan-architects.com, together with Chika Muto, the founder of Neoplus Sixten Inc.
![Photo of Yao Wang](/images/StaffPhoto/41/08/69/b26b3fde37ac4c399af8063b1bf6be9c/b26b3fde37ac4c399af8063b1bf6be9c.ec4a9945.jpg?1551960178)
Yao Wang
Content Manager China
WeChat: ChineseArchitects
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After three years practical experiences in a large architecture firm in China, Yao attended the ETH in Zurich where she graduated with a masters degree in architecture and digital fabrication in 2018. Currently living in Beijing and Zurich, Yao joins World-Architects as Content Manager for Chinese-Architects.com. In addition she is also working as a freelance architect in China.
![Photo of James Watts](/images/StaffPhoto/57/56/42/0fce4d331d4f427eae1de737c00e70d1/0fce4d331d4f427eae1de737c00e70d1.ec4a9945.jpg?1551960152)
James Watts
Head of Engineering
jw@world-architects.com
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James Watts is an Internet survivor, having been involved in professional software development for almost 2 decades, from high-iteration start-ups to large-scale enterprises. He was previously core member of the CakePHP framework, as well as author of the CakePHP 2 Application CookBook, published by Packt Publishing (ISBN 978-1-78216-008-3), and has written various technical specifications, such as the Extended Hyper-text Transfer Protocol (XHTTP) and the Documentation Markup Language (DocML). He currently lives in Madrid, Spain, with his wife and son, while maintaining and contributing to various Open Source projects in his free time.
![Photo of ZongRu Wu](/images/StaffPhoto/88/71/55/b2876ed15004499c81ba27758bc21808/b2876ed15004499c81ba27758bc21808.ec4a9945.jpg?1551960189)
ZongRu Wu
Content Manager China
WeChat: ChineseArchitects
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Studies in Bachelor of Feng Chia University (FCU) and Master of Advanced Studies ETH in Architecture and Digital Fabrication (ETH Zurich). As an architect his works are related to computational design and digital fabrication of architecture as well as environmental issues and sustainability. ZongRu strongly believes architectural aesthetics are closely related to geometry logic and tectonic systems. By cooperating with computer scientists, structure engineers and young architects from ten countries, he was working on several projects and interdisciplinary fields. Currently living in Taiwan and Switzerland, ZongRu joins World-Architects as Content Manager for Chinese-Architects.com.
![Photo of Gus Wüstemann](/images/StaffPhoto/39/72/96/9f00e66ea7cd4ed18085800ba0177fec/9f00e66ea7cd4ed18085800ba0177fec.ec4a9945.jpg?1551959607)
Gus Wüstemann
Curator Catalonia
gw@world-architects.com
Telefone +34 93 221 50 95
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Gus Wüstemann is internationally active in the field of Architecture and Urbanism. He runs practices in Barcelona and Zürich since 1997. He obtained a Master Degree at the ETH Zurich and did an exchange in Ahmedabad, India. Prior to this, his work experience has led him to places such as Sydney, New York, Paris and Bombay. He is a member of SIA and COAC. Gus Wüstemann builds program free and open design concepts, which understand all elements as equal actors of a play and sets the frame of each concept. Simple materials in a new context and latest construction methods enable sophisticated architecture with a reasonable economical outlay. He sees architectural and urban design as an instrument to catalyze life on all levels of society with no hierarchy of aesthetic, moral or material, through experiment and analysis. Living rooms become outside spaces, Mediterranean lifestyle find its way into the Northern hemisphere.
![Photo of Elias Baumgarten](/images/StaffPhoto/45/88/87/a7a9ef6be80048c29f0644fce34d2148/a7a9ef6be80048c29f0644fce34d2148.ec4a9945.png?1551958921)
Elias Baumgarten
Editor in Chief – Swiss Magazine, Austria Magazine and German Magazine
eb@swiss-architects.com
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Elias comes from Bavaria. He studied architecture in Innsbruck and received his diploma in 2015 under Bart Lootsma. During this time, he discovered his great passion: writing about and discussing architecture. During his master studies, he worked as a research assistant at the Institute of Architectural Theory. After graduating, he moved to Zurich to become an editor at archithese. There he acquired his journalistic skills and played a decisive role in shaping the magazine as a multimedia platform for discourse. Elias joined PSA Publishers in 2019 as Editor in Chief of Swiss-Architects.
![Photo of Vladimir Belogolovsky](/images/StaffPhoto/83/70/91/58a69d0c7afb438b904b78b2eb76afc1/58a69d0c7afb438b904b78b2eb76afc1.ec4a9945.jpg?1725632223)
Vladimir Belogolovsky
Contributing Editor
mail@world-architects.com
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Vladimir Belogolovsky (b. 1970, Odesa, Ukraine) graduated from The Cooper Union School of Architecture (1996). His Curatorial Project, a non-profit in NYC, produced world tours of Harry Seidler, Emilio Ambasz, Sergei Tchoban, Colombian Architecture, and Architects’ Voices installations; his work was presented at the Venice Architecture Biennale (2008, 2014), Moscow Architecture Biennale (2014), and Buenos Aires Architecture Biennial (2017, 2019, 2024). The curator interviewed over 500 architects, including 21 Pritzker Prize winners, lectured in 30 countries, and authored 1,000 articles and 20 books (Imagine Buildings Floating Like Clouds, China Dialogues, Conversations with Architects, Architectural Guide New York, Architectural Guide Chicago, etc.). He was a visiting scholar at Tsinghua University in 2018-19 and conducted his workshops and seminars titled Building Attitudes in China and India.
Curating is up for grabs; now that I have become a curator, I realize that every curator wants to be an artist, and every artist wants to be a curator.
Curating is up for grabs; now that I have become a curator, I realize that every curator wants to be an artist, and every artist wants to be a curator.
![Photo of Nadia Bendinelli](/images/StaffPhoto/88/88/40/f3cb60b1143c492199bd6889c116ffe5/f3cb60b1143c492199bd6889c116ffe5.ec4a9945.jpeg?1622207449)
Nadia Bendinelli
Editor – Swiss Magazine
redaktion@swiss-architects.com
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Driven by her inquisitiveness and her desire to learn new facts, she is always eager to discover interesting stories which she enjoys sharing with others. Who are the people behind the public figures? What drives them to embark on their chosen path? These questions and many more are at the heart of her in-depth accounts on such topics as photography, history, literature and culture in its broadest meaning.
After completing her education in the field of arts, she went on to deepen her knowledge by attending a number of post-graduate courses in graphic art, typography, editorial design and branding, and was privileged to be able to learn from some of the big names in the creative arena.
With time, her passion for (visual) communication has extended to include writing. This winning combination makes for an exciting professional life.
After completing her education in the field of arts, she went on to deepen her knowledge by attending a number of post-graduate courses in graphic art, typography, editorial design and branding, and was privileged to be able to learn from some of the big names in the creative arena.
With time, her passion for (visual) communication has extended to include writing. This winning combination makes for an exciting professional life.
![Photo of Madeline Carey](/images/StaffPhoto/31/88/23/af2010a6c2fc4579aec093b869f5107e/af2010a6c2fc4579aec093b869f5107e.ec4a9945.jpg?1551958956)
Madeline Carey
Head of Institutional Relations
mc@world-architects.com
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Born in Baltimore, Maryland, Madeline lives in Barcelona, where she has worked as a literary translator, arts administrator, and political aide. From 2011 to 2017, she served as senior policy advisor and speechwriter to three Catalan ministers of culture.
Madeline has over fifteen years of experience working in, and with, cultural institutions in Spain and Europe. Currently she is responsible for audience development at MACBA in Barcelona.
Her interests and skills include campaigning for cultural funding at the municipal, regional, and European level as well as working to make fine art museums more inclusive of disciplines such as architecture, design, and literature.
Madeline has over fifteen years of experience working in, and with, cultural institutions in Spain and Europe. Currently she is responsible for audience development at MACBA in Barcelona.
Her interests and skills include campaigning for cultural funding at the municipal, regional, and European level as well as working to make fine art museums more inclusive of disciplines such as architecture, design, and literature.
![Photo of John Hill](/images/StaffPhoto/09/69/06/6f38ade9f7a343409350104ce802424c/6f38ade9f7a343409350104ce802424c.ec4a9945.jpg?1707752440)
John Hill
Editor in Chief - International Magazine
jh@world-architects.com
Telefone +1 646 363 4499
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Born in 1973 near Chicago, Illinois. He received a Bachelor of Architecture in 1996 from Kansas State University, where he worked as an editor of Oz Journal. After working for a large architecture firm in Chicago, he attended the City College of New York, receiving a Master of Urban Planning in 2007. He has over ten years of architectural experience in Chicago and New York and is a registered architect in Illinois. Living in New York City and working as Country Representative for PSA Publishers, he is also a freelance writer and blogs (almost) every day at A Daily Dose of Architecture.
As architects can now build just about any design they envision, the relationship between a building and its context is commendably coming to the fore in discussions about architecture and cities. This is not to say that the design of individual buildings is not important, but, like people, they are incomplete when divorced from the world around them. How a building relates to its neighboring buildings, its urban context, the sun, the trees, the ground it sits upon, and increasingly the social, economic and political context are all important. While it is difficult to express these relationships in the architectural media, if an architect seriously and critically takes these factors into consideration then the resulting design will exhibit such and be that much closer to being a truly successful piece of architecture.
As architects can now build just about any design they envision, the relationship between a building and its context is commendably coming to the fore in discussions about architecture and cities. This is not to say that the design of individual buildings is not important, but, like people, they are incomplete when divorced from the world around them. How a building relates to its neighboring buildings, its urban context, the sun, the trees, the ground it sits upon, and increasingly the social, economic and political context are all important. While it is difficult to express these relationships in the architectural media, if an architect seriously and critically takes these factors into consideration then the resulting design will exhibit such and be that much closer to being a truly successful piece of architecture.
![Photo of Susanna Koeberle](/images/StaffPhoto/88/65/00/23e6633fddc34f0188ee12d1e0dca744/23e6633fddc34f0188ee12d1e0dca744.ec4a9945.jpg?1551959132)
Susanna Koeberle
Editor - Swiss Magazine
sk@swiss-architects.com
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Born in Zurich, grew up in Italy, France and Switzerland, studied German literature, comparative literature, philosophy and art history in Zurich and Paris. After graduating (lic. phil. ph.), worked as a teacher and lecturer for several years. Interdisciplinary interests gave rise to a desire for more creative and varied work, which led to a move into journalism. Between 2008 and 2016, editor and later deputy editor-in-chief at Archithema Verlag (Das Ideale Heim / Atrium). Then set up as a freelancer. Writes for NZZ, Hochparterre, Atrium, Das Ideale Heim, and Modulor, among others, on architecture, design and art. Also active as a consultant and curator. Nomad with a base in Zurich.
In architecture, it is not only the buildings that count for me, but also the spaces between them. It is the balanced interaction between these complementary elements that turns the built environment into a place in which people can feel at home. I never think of architecture as a single discipline. I am interested in the interaction of architecture with all of the disciplines and sciences that are related to it or touch on it, from art and design to sociology and ecology.
In architecture, it is not only the buildings that count for me, but also the spaces between them. It is the balanced interaction between these complementary elements that turns the built environment into a place in which people can feel at home. I never think of architecture as a single discipline. I am interested in the interaction of architecture with all of the disciplines and sciences that are related to it or touch on it, from art and design to sociology and ecology.
![Photo of Patricia Lunghi](/images/StaffPhoto/75/50/20/5188cd20ed104555b0bd537f5e504a42/5188cd20ed104555b0bd537f5e504a42.ec4a9945.jpg?1554815641)
Patricia Lunghi
Editor - Swiss Magazine
redaktion@swiss-architects.com
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After an arts degree at the University of Bologna, Patricia Lunghi now works for various magazines including «Espaces contemporains», the main Swiss French journal for architecture and design. She was involved in setting up Design Days, a meeting platform for everything associated with design in French-speaking Switzerland.
![Photo of Juho Nyberg](/images/StaffPhoto/19/20/64/69602d66b42c49e6b1649a9a5e089ad4/69602d66b42c49e6b1649a9a5e089ad4.ec4a9945.jpg?1551959381)
Juho Nyberg
Editor - Swiss Magazine
jn@swiss-architects.com
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Born in Zurich with Finnish roots. After finishing his studies in architecture at the ETHZ he worked in various offices in Switzerland. Juho runs his own office since 2008 in Zurich and has added a post-graduate master in Business Administration at the School of Management and Law in Winterthur.
Architecture should be a manifest of understanding the user's needs, not the architect's.
Architecture should be a manifest of understanding the user's needs, not the architect's.
![Photo of Manuel Pestalozzi](/images/StaffPhoto/02/99/47/b490fb94dcea4c038fc15e892394bdd3/b490fb94dcea4c038fc15e892394bdd3.ec4a9945.jpg?1551959447)
Manuel Pestalozzi
Editor - Swiss Magazine
mp@swiss-architects.com
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Born and raised in Zurich. Office clerk, government official in and outside of Switzerland, followed by studies and a Master of Architecture from the Swiss Federal Institute of Technology Zurich (ETH). Editor in charge of Swiss print publication architektur+technik from 1997 to 2013. Founding of company Bau-Auslese Manuel Pestalozzi in 2013. Since then active as an independent journalist and writer.
The built environment shapes every-day events. It constantly wields influence on our state of mind. Architects have the power to set the rhythm of life and to procure moments of happiness. Theirs is a big responsibility.
The built environment shapes every-day events. It constantly wields influence on our state of mind. Architects have the power to set the rhythm of life and to procure moments of happiness. Theirs is a big responsibility.
![Photo of Peter Petz](/images/StaffPhoto/31/46/68/24ca069ab2fa471aafc6454e92db697b/24ca069ab2fa471aafc6454e92db697b.ec4a9945.jpg?1698148124)
Peter Petz
Curator and Director Germany, Partner
pp@german-architects.com
Telefone +49 171 782 76 72
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Born in Germany. After a lengthy stay in South America, studies in Geography, Empirical Cultural Studies and Architecture. 1993 diploma in Architecture at the University of Stuttgart. Cooperation with architecture offices in Stuttgart, Zurich and London. Lives in Stuttgart. Since 2004 project manager at PSA Publishers.
Architecture is a cycle. (An ideational reflection.) Good architecture depends on good cooperation of the responsible architects with the engineers of all disciplines on the one hand, on the other hand on a disputatious discourse of architects and their clients. If architecture photography shows architecture in a favourable light and conveys it to the viewer, in an ideal case interest and pleasure in more (good) architecture arises.
Contact:
Obere Wiesenstraße 4/3
DE - 72459 Albstadt
Architecture is a cycle. (An ideational reflection.) Good architecture depends on good cooperation of the responsible architects with the engineers of all disciplines on the one hand, on the other hand on a disputatious discourse of architects and their clients. If architecture photography shows architecture in a favourable light and conveys it to the viewer, in an ideal case interest and pleasure in more (good) architecture arises.
Contact:
Obere Wiesenstraße 4/3
DE - 72459 Albstadt
![Photo of Paola Pierotti](/images/StaffPhoto/69/04/71/b6d55c8b86ba47d69230d7f45a1ea543/b6d55c8b86ba47d69230d7f45a1ea543.ec4a9945.jpg?1551960035)
Paola Pierotti
Editor - Italian Magazine
redazione@world-architects.com
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Paola Pierotti, journalist and architect. Partner of PPAN. Former Il Sole 24 Ore, journalist and architect. For ten years Paola has worked for Progetti e Concorsi, Il Sole 24 Ore weekly magazine dedicated to architecture and urban regeneration (Construction and Territory - Projects and Contests), collaborating at the present with the Italian financial newspaper also on themes related to real estate and urban regeneration. She has a deep knowledge of the Italian design and construction industry market. Paola is frequently called to be part of juries for national and international architectural awards and to chair events which investigate sustainable innovation and energy efficiency within the built environment. With PPAN she is co-author and editor of PPANthebrief on line newspaper dedicated to architecture, engineering and more generally for the built environment and Pantografo a magazine which explores on issues and present trends of the cities, investigating with a modern eye themes linked to lifestyle.
![Photo of Elias Baumgarten](/images/StaffPhoto/45/88/87/a7a9ef6be80048c29f0644fce34d2148/a7a9ef6be80048c29f0644fce34d2148.ec4a9945.png?1551958921)
Elias Baumgarten
Editor in Chief – Swiss Magazine, Austria Magazine and German Magazine
eb@swiss-architects.com
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Elias comes from Bavaria. He studied architecture in Innsbruck and received his diploma in 2015 under Bart Lootsma. During this time, he discovered his great passion: writing about and discussing architecture. During his master studies, he worked as a research assistant at the Institute of Architectural Theory. After graduating, he moved to Zurich to become an editor at archithese. There he acquired his journalistic skills and played a decisive role in shaping the magazine as a multimedia platform for discourse. Elias joined PSA Publishers in 2019 as Editor in Chief of Swiss-Architects.
![Photo of Charles Ganz](/images/StaffPhoto/13/76/53/4a53395ed42a4d1c9eebc3a554a7c7d0/4a53395ed42a4d1c9eebc3a554a7c7d0.ec4a9945.jpg?1551958966)
Charles Ganz
Managing Director / Partner
cg@world-architects.com
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Born in East Africa. Swiss-Italian upbringing. Studies in Business, International Marketing and Management. Degrees in Commerce and in Business Management, HWV, Zurich. Master of International Management, AGSIM Thunderbird, Arizona. From 1985 until 2000 he consulted and managed companies in New York in areas such as finance, music, fashion, healthcare, science and art. Joined PSA Publishers in 2000 in order to develop the American market for newyork-architects.com. Moved to PSA’s Zurich Head Office in 2001 to support the extension of world-architects.com.
Why is architecture important to me? Because architecture has a profound impact on our quality of life. It shapes the human experience. Learning about architecture is learning about balance and harmony… key elements to being successful in business and in life!
Why is architecture important to me? Because architecture has a profound impact on our quality of life. It shapes the human experience. Learning about architecture is learning about balance and harmony… key elements to being successful in business and in life!
![Photo of Leticia Gonzalez](/images/StaffPhoto/62/51/77/b38000e0401941d987c472749b67e253/b38000e0401941d987c472749b67e253.ec4a9945.jpg?1713951445)
Leticia Gonzalez
Head Marketing Communications
lg@world-architects.com
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Born in Málaga and raised between Spain and Switzerland, Leticia decided to pursue an apprenticeship in mediamatics following her mandatory schooling. This choice led her to the doorstep of PSA Publishers Ltd. Over the course of the 4-year-long apprenticeship, she delved into different areas such as IT, administration, marketing, and design. This enabled her to discover her areas of interest and pinpoint her desired specialization. Following her four-year apprenticeship, she embarked on a two-year international journey. Today, Leticia has come full circle, rejoining PSA Publishers as Head Marketing Communications.
![Photo of Antonio LaGioia](/images/StaffPhoto/75/23/27/bf7981698ca24d94bc728c8340e9d241/bf7981698ca24d94bc728c8340e9d241.ec4a9945.jpg?1551959223)
Antonio LaGioia
Editor and Curator Italy
alg@world-architects.com
Telefone +34 610346186
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Antonio La Gioia practices as a free-lance architect and engineer, with studies at “La Sapienza” university in Rome and a Master in Sustainable Architecture at InArch. With more than ten years of experience he has been dealing with many aspects of the profession, in different roles, both in design and in project management.
His specific interests are related to history of architecture and issues of sustainability, with a passion for new software and specific skills to approach sustainability at different scales, from urban planning and architecture to interior design. His professional profile is focused on a specialised field but with a vast and wide-ranging expertise. As a part of Labóh team, Antonio joined PSA Publishers in September 2015.
His specific interests are related to history of architecture and issues of sustainability, with a passion for new software and specific skills to approach sustainability at different scales, from urban planning and architecture to interior design. His professional profile is focused on a specialised field but with a vast and wide-ranging expertise. As a part of Labóh team, Antonio joined PSA Publishers in September 2015.
![Photo of Patricia Lunghi](/images/StaffPhoto/75/50/20/5188cd20ed104555b0bd537f5e504a42/5188cd20ed104555b0bd537f5e504a42.ec4a9945.jpg?1554815641)
Patricia Lunghi
Editor - Swiss Magazine
redaktion@swiss-architects.com
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After an arts degree at the University of Bologna, Patricia Lunghi now works for various magazines including «Espaces contemporains», the main Swiss French journal for architecture and design. She was involved in setting up Design Days, a meeting platform for everything associated with design in French-speaking Switzerland.
![Photo of Peter Petz](/images/StaffPhoto/31/46/68/24ca069ab2fa471aafc6454e92db697b/24ca069ab2fa471aafc6454e92db697b.ec4a9945.jpg?1698148124)
Peter Petz
Curator and Director Germany, Partner
pp@german-architects.com
Telefone +49 171 782 76 72
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Born in Germany. After a lengthy stay in South America, studies in Geography, Empirical Cultural Studies and Architecture. 1993 diploma in Architecture at the University of Stuttgart. Cooperation with architecture offices in Stuttgart, Zurich and London. Lives in Stuttgart. Since 2004 project manager at PSA Publishers.
Architecture is a cycle. (An ideational reflection.) Good architecture depends on good cooperation of the responsible architects with the engineers of all disciplines on the one hand, on the other hand on a disputatious discourse of architects and their clients. If architecture photography shows architecture in a favourable light and conveys it to the viewer, in an ideal case interest and pleasure in more (good) architecture arises.
Contact:
Obere Wiesenstraße 4/3
DE - 72459 Albstadt
Architecture is a cycle. (An ideational reflection.) Good architecture depends on good cooperation of the responsible architects with the engineers of all disciplines on the one hand, on the other hand on a disputatious discourse of architects and their clients. If architecture photography shows architecture in a favourable light and conveys it to the viewer, in an ideal case interest and pleasure in more (good) architecture arises.
Contact:
Obere Wiesenstraße 4/3
DE - 72459 Albstadt
![Photo of Ursula Pfingstgraf](/images/StaffPhoto/04/32/24/473a726e75cd44cd8db6010435c89013/473a726e75cd44cd8db6010435c89013.ec4a9945.png?1699367026)
Ursula Pfingstgraf
Project Director
up@world-architects.com
Telefone +49 170 278 80 22
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Born in Romania and raised in Munich, Uschi studied visual communication and industrial design in Schwäbisch Gmünd where she graduated with a masters degree in design (Dipl. Des.). Uschi worked in renowned agencies in Germany and Brazil before founding UTOUP Büro für Gestaltung in Munich with her husband in 2005.
Always interested in spatial themes, architecture has been a faithful and exciting companion for Uschi. She will now bring this interest and her many years of project experience to PSA Publishers as Project Director.
Always interested in spatial themes, architecture has been a faithful and exciting companion for Uschi. She will now bring this interest and her many years of project experience to PSA Publishers as Project Director.
![Photo of Falk Romano](/images/StaffPhoto/33/16/07/bb9042a1d3b94940ab2aedc955660239/bb9042a1d3b94940ab2aedc955660239.ec4a9945.jpg?1551959526)
Falk Romano
CTO / Partner
fr@world-architects.com
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Falk Romano was born in Switzerland in 1977. He was self-employed as a freelance programmer for different Web Companies, specialized in the Open Source CMS Joomla.
After school, I worked as a Heating Planner for 5 years. Then I needed a new professional challenge. When I worked as a Front-end Programmer at the hottest and most creative Web Agency ROSA, I finally found my passion. That's when my love story with the WWW started. I became a Web Developer and experimented with different web-languages and Open Source projects. When PSA was searching for a new CTO, I took the chance! Now I am happy I joined the PSA-Team in 2008 to manage and improve our products.
After school, I worked as a Heating Planner for 5 years. Then I needed a new professional challenge. When I worked as a Front-end Programmer at the hottest and most creative Web Agency ROSA, I finally found my passion. That's when my love story with the WWW started. I became a Web Developer and experimented with different web-languages and Open Source projects. When PSA was searching for a new CTO, I took the chance! Now I am happy I joined the PSA-Team in 2008 to manage and improve our products.
![Photo of Renato Turri](/images/StaffPhoto/01/92/55/efa16152ea644d96970b7dd5e23f3dab/efa16152ea644d96970b7dd5e23f3dab.ec4a9945.jpg?1551960114)
Renato Turri
CEO / Partner
rt@world-architects.com
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Born in Zurich, Renato has held various national and international executive positions in the marketing and communications sector. Particularly in publishing, communications, media sales and licensing. Renato holds a commercial degree from the KV Business School in Zurich, Masters of Advanced Studies (MAS) in Leadership and Management from the University of Applied Sciences in Zurich and in Applied Ethics from the University of Zurich.
What I love about architecture is the inseparable liaison of function and design and the fascinating interaction between simplicity and complexity.
What I love about architecture is the inseparable liaison of function and design and the fascinating interaction between simplicity and complexity.
![Photo of Ryogo Utatsu](/images/StaffPhoto/19/91/84/c08550bfbfc54f1aa777da2f131574cf/c08550bfbfc54f1aa777da2f131574cf.ec4a9945.jpg?1551959592)
Ryogo Utatsu
Project Manager, Editor, Curator Japan
japan@world-architects.com
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Ryogo was born in Tokyo where he graduated from the master course of Department of Design at Tokyo University of the Arts. He then worked for various design offices before joining Neoplus Sixten Inc. in 2006, a PR and Communication agency specialized in architecture and design. In 2016 he joined PSA Publishers Ltd. as representative of japan-architects.com, together with Chika Muto, the founder of Neoplus Sixten Inc.
![Photo of Yao Wang](/images/StaffPhoto/41/08/69/b26b3fde37ac4c399af8063b1bf6be9c/b26b3fde37ac4c399af8063b1bf6be9c.ec4a9945.jpg?1551960178)
Yao Wang
Content Manager China
WeChat: ChineseArchitects
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After three years practical experiences in a large architecture firm in China, Yao attended the ETH in Zurich where she graduated with a masters degree in architecture and digital fabrication in 2018. Currently living in Beijing and Zurich, Yao joins World-Architects as Content Manager for Chinese-Architects.com. In addition she is also working as a freelance architect in China.
![Photo of James Watts](/images/StaffPhoto/57/56/42/0fce4d331d4f427eae1de737c00e70d1/0fce4d331d4f427eae1de737c00e70d1.ec4a9945.jpg?1551960152)
James Watts
Head of Engineering
jw@world-architects.com
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James Watts is an Internet survivor, having been involved in professional software development for almost 2 decades, from high-iteration start-ups to large-scale enterprises. He was previously core member of the CakePHP framework, as well as author of the CakePHP 2 Application CookBook, published by Packt Publishing (ISBN 978-1-78216-008-3), and has written various technical specifications, such as the Extended Hyper-text Transfer Protocol (XHTTP) and the Documentation Markup Language (DocML). He currently lives in Madrid, Spain, with his wife and son, while maintaining and contributing to various Open Source projects in his free time.
![Photo of ZongRu Wu](/images/StaffPhoto/88/71/55/b2876ed15004499c81ba27758bc21808/b2876ed15004499c81ba27758bc21808.ec4a9945.jpg?1551960189)
ZongRu Wu
Content Manager China
WeChat: ChineseArchitects
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Studies in Bachelor of Feng Chia University (FCU) and Master of Advanced Studies ETH in Architecture and Digital Fabrication (ETH Zurich). As an architect his works are related to computational design and digital fabrication of architecture as well as environmental issues and sustainability. ZongRu strongly believes architectural aesthetics are closely related to geometry logic and tectonic systems. By cooperating with computer scientists, structure engineers and young architects from ten countries, he was working on several projects and interdisciplinary fields. Currently living in Taiwan and Switzerland, ZongRu joins World-Architects as Content Manager for Chinese-Architects.com.
![Photo of Charles Ganz](/images/StaffPhoto/13/76/53/4a53395ed42a4d1c9eebc3a554a7c7d0/4a53395ed42a4d1c9eebc3a554a7c7d0.ec4a9945.jpg?1551958966)
Charles Ganz
Managing Director / Partner
cg@world-architects.com
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Born in East Africa. Swiss-Italian upbringing. Studies in Business, International Marketing and Management. Degrees in Commerce and in Business Management, HWV, Zurich. Master of International Management, AGSIM Thunderbird, Arizona. From 1985 until 2000 he consulted and managed companies in New York in areas such as finance, music, fashion, healthcare, science and art. Joined PSA Publishers in 2000 in order to develop the American market for newyork-architects.com. Moved to PSA’s Zurich Head Office in 2001 to support the extension of world-architects.com.
Why is architecture important to me? Because architecture has a profound impact on our quality of life. It shapes the human experience. Learning about architecture is learning about balance and harmony… key elements to being successful in business and in life!
Why is architecture important to me? Because architecture has a profound impact on our quality of life. It shapes the human experience. Learning about architecture is learning about balance and harmony… key elements to being successful in business and in life!
![Photo of Renato Turri](/images/StaffPhoto/01/92/55/efa16152ea644d96970b7dd5e23f3dab/efa16152ea644d96970b7dd5e23f3dab.ec4a9945.jpg?1551960114)
Renato Turri
CEO / Partner
rt@world-architects.com
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Born in Zurich, Renato has held various national and international executive positions in the marketing and communications sector. Particularly in publishing, communications, media sales and licensing. Renato holds a commercial degree from the KV Business School in Zurich, Masters of Advanced Studies (MAS) in Leadership and Management from the University of Applied Sciences in Zurich and in Applied Ethics from the University of Zurich.
What I love about architecture is the inseparable liaison of function and design and the fascinating interaction between simplicity and complexity.
What I love about architecture is the inseparable liaison of function and design and the fascinating interaction between simplicity and complexity.
![Photo of Madeline Carey](/images/StaffPhoto/31/88/23/af2010a6c2fc4579aec093b869f5107e/af2010a6c2fc4579aec093b869f5107e.ec4a9945.jpg?1551958956)
Madeline Carey
Head of Institutional Relations
mc@world-architects.com
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Born in Baltimore, Maryland, Madeline lives in Barcelona, where she has worked as a literary translator, arts administrator, and political aide. From 2011 to 2017, she served as senior policy advisor and speechwriter to three Catalan ministers of culture.
Madeline has over fifteen years of experience working in, and with, cultural institutions in Spain and Europe. Currently she is responsible for audience development at MACBA in Barcelona.
Her interests and skills include campaigning for cultural funding at the municipal, regional, and European level as well as working to make fine art museums more inclusive of disciplines such as architecture, design, and literature.
Madeline has over fifteen years of experience working in, and with, cultural institutions in Spain and Europe. Currently she is responsible for audience development at MACBA in Barcelona.
Her interests and skills include campaigning for cultural funding at the municipal, regional, and European level as well as working to make fine art museums more inclusive of disciplines such as architecture, design, and literature.
![Photo of Charles Ganz](/images/StaffPhoto/13/76/53/4a53395ed42a4d1c9eebc3a554a7c7d0/4a53395ed42a4d1c9eebc3a554a7c7d0.ec4a9945.jpg?1551958966)
Charles Ganz
Managing Director / Partner
cg@world-architects.com
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Born in East Africa. Swiss-Italian upbringing. Studies in Business, International Marketing and Management. Degrees in Commerce and in Business Management, HWV, Zurich. Master of International Management, AGSIM Thunderbird, Arizona. From 1985 until 2000 he consulted and managed companies in New York in areas such as finance, music, fashion, healthcare, science and art. Joined PSA Publishers in 2000 in order to develop the American market for newyork-architects.com. Moved to PSA’s Zurich Head Office in 2001 to support the extension of world-architects.com.
Why is architecture important to me? Because architecture has a profound impact on our quality of life. It shapes the human experience. Learning about architecture is learning about balance and harmony… key elements to being successful in business and in life!
Why is architecture important to me? Because architecture has a profound impact on our quality of life. It shapes the human experience. Learning about architecture is learning about balance and harmony… key elements to being successful in business and in life!
![Photo of John Hill](/images/StaffPhoto/09/69/06/6f38ade9f7a343409350104ce802424c/6f38ade9f7a343409350104ce802424c.ec4a9945.jpg?1707752440)
John Hill
Editor in Chief - International Magazine
jh@world-architects.com
Telefone +1 646 363 4499
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Born in 1973 near Chicago, Illinois. He received a Bachelor of Architecture in 1996 from Kansas State University, where he worked as an editor of Oz Journal. After working for a large architecture firm in Chicago, he attended the City College of New York, receiving a Master of Urban Planning in 2007. He has over ten years of architectural experience in Chicago and New York and is a registered architect in Illinois. Living in New York City and working as Country Representative for PSA Publishers, he is also a freelance writer and blogs (almost) every day at A Daily Dose of Architecture.
As architects can now build just about any design they envision, the relationship between a building and its context is commendably coming to the fore in discussions about architecture and cities. This is not to say that the design of individual buildings is not important, but, like people, they are incomplete when divorced from the world around them. How a building relates to its neighboring buildings, its urban context, the sun, the trees, the ground it sits upon, and increasingly the social, economic and political context are all important. While it is difficult to express these relationships in the architectural media, if an architect seriously and critically takes these factors into consideration then the resulting design will exhibit such and be that much closer to being a truly successful piece of architecture.
As architects can now build just about any design they envision, the relationship between a building and its context is commendably coming to the fore in discussions about architecture and cities. This is not to say that the design of individual buildings is not important, but, like people, they are incomplete when divorced from the world around them. How a building relates to its neighboring buildings, its urban context, the sun, the trees, the ground it sits upon, and increasingly the social, economic and political context are all important. While it is difficult to express these relationships in the architectural media, if an architect seriously and critically takes these factors into consideration then the resulting design will exhibit such and be that much closer to being a truly successful piece of architecture.
![Photo of Adeposi Adeogun](/images/StaffPhoto/40/47/94/fed8771acccc40638d2394e949020f49/fed8771acccc40638d2394e949020f49.ec4a9945.jpg?1701839777)
Adeposi Adeogun
Co-Curator Africa
africa@world-architects.com
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Adẹ́pọ̀sì Adéọ̀gùn, a Doctoral Student at MIT's Department of Urban Studies and Planning, explores urban design, governance, and resilience in African cities. His background in environmental design and architecture, coupled with personal experiences of displacement, drives his mission to reimagine African urbanity with a focus on equity, co-production, and sustainability. His research delves into the relationship between civil society organizations and informal communities in sub-Saharan African cities, aiming to understand infrastructure planning beyond goals of economic development to one focused on justice. With extensive experience in project management and data-driven interventions, he evaluates developmental cooperation among diverse stakeholders, envisioning cities that embody equity and shared prosperity. Adeposi is the Co-Curator of African-Architects.
![Photo of Oluwadamisi Akinnubi](/images/StaffPhoto/11/88/51/6a945c72affa449491b747b1294020b3/6a945c72affa449491b747b1294020b3.ec4a9945.jpeg?1701839856)
Oluwadamisi Akinnubi
Content Manager Nigeria
africa@world-architects.com
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Oluwadamisi Akinnubi holds a BSc.Arch from the University of Lagos and is currently pursuing a Masters in Environmental Design at the university of Lagos. Passionate about sustainable architecture and urban design, he strive to improve lives by creating spaces that blend creativity with environmental responsibility. His work focuses on integrating green technologies, interesting philosophy and inclusive urban planning. He is eager to contribute to the global conversations on the transformative power of architecture. Oluwadamisi, based in Lagos, is the Content Manager Nigeria.
![Photo of Miriam Giordano](/images/StaffPhoto/63/93/41/14b2e53c265a427ba461f61a15a3dfa7/14b2e53c265a427ba461f61a15a3dfa7.ec4a9945.jpg?1551958987)
Miriam Giordano
Director Spain and Italy
mg@world-architects.com
Telefone +34 606 60 22 30
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Born in Italy, lives in Barcelona. Studies in Semiotics, Sociology, Marketing and Advertising. Degree in Science of Communication, Alma Mater, Bologna, with an extended time period of studying under the teachings of Prof. Umberto Eco.
From 1999 until 2008 she has been working in communication and advertising agencies in Italy starting as copywriter, then creative director and finally general director, for clients in areas such as furniture design, fashion, public institutions, tourism, exhibition events and fairs. After an experience as general director of a start-up communication agency in Zagreb, she moved to Barcelona in 2009 as business development manager to open and launch a new branch office of a multi-disciplinary international agency for communication and design.
In 2012 Miriam Giordano founded Labóh, a boutique consultancy studio dedicated to promote design and architecture for international manufacturers and brands as well as for professional studios and institutions, providing services from brand strategy to PR, events and business development. In 2013 she joined PSA Publishers in order to develop the Spanish and Italian markets for world-architects.com.
From 1999 until 2008 she has been working in communication and advertising agencies in Italy starting as copywriter, then creative director and finally general director, for clients in areas such as furniture design, fashion, public institutions, tourism, exhibition events and fairs. After an experience as general director of a start-up communication agency in Zagreb, she moved to Barcelona in 2009 as business development manager to open and launch a new branch office of a multi-disciplinary international agency for communication and design.
In 2012 Miriam Giordano founded Labóh, a boutique consultancy studio dedicated to promote design and architecture for international manufacturers and brands as well as for professional studios and institutions, providing services from brand strategy to PR, events and business development. In 2013 she joined PSA Publishers in order to develop the Spanish and Italian markets for world-architects.com.
![Photo of Fabienne Hoelzel](/images/StaffPhoto/09/37/62/bd2ff261c387401faff103d4d8d292f5/bd2ff261c387401faff103d4d8d292f5.ec4a9945.jpeg?1701839525)
Fabienne Hoelzel
Co-Curator Africa
africa@world-architects.com
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Fabienne Hoelzel is Professor of Urban Design at the Stuttgart State Academy of Art and Design (since 2017) and Founding-Director of FABULOUS URBAN | Nigeria Foundation, an urban design practice and think-tank specializing in Southern regions, following a research-led design approach (since 2014). From 2010 to 2012, she was the head of the urban design and planning team at the Housing and Urban Development Authority of the City of São Paulo (Brazil), responsible for the city’s slum upgrading program. Between 2008 and 2010 as well as between 2013 and 2017 she was research associate at the Institute for Urban Design at ETH Zurich. FABULOUS URBAN | Nigeria Foundation is involved in civil-society-led urban planning policy development and in strategic small-scale upgrading projects in low-income communities in Lagos (Nigeria). Fabienne’s research focuses on so-informal/ de-facto planning processes in slums and informal settlements, resulting in advocacy work for hybrid/ dual planning approaches and new forms of acquiring citizenship. Fabienne is the Co-Curator of African-Architects.
![Photo of Eduard Koegel](/images/StaffPhoto/82/48/71/e29b5b4ac83345deaa26a1906b4cf8ac/e29b5b4ac83345deaa26a1906b4cf8ac.ec4a9945.jpg?1551959146)
Eduard Koegel
Curator China
ek@chinese-architects.com
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Born in 1960 in southern Germany. Studied Urban Design and Urban Planning in Germany and France. Working as critic, publisher, content manager and curator in the field of architecture and urban development. The focus of his work is the development in Asia and the Pacific Rim. Joined PSA in 2006 as a project manager for China.
The only criteria for good architecture are quality. What does that mean? In some cases it is the urban surrounding that was changed by the implementation of a new building. In other cases it is the quality of space, or the detailing, the materiality, the integration into the existing natural or urban environment. But in some rare cases it is exactly the opposite – the rejection of neighbouring structures and the invention of a new approach in a contemporary expression that changes the surrounding. Architectural critic is not a sugar cube on top of the physical structure, but an essential part of the discourse on contemporary culture.
The only criteria for good architecture are quality. What does that mean? In some cases it is the urban surrounding that was changed by the implementation of a new building. In other cases it is the quality of space, or the detailing, the materiality, the integration into the existing natural or urban environment. But in some rare cases it is exactly the opposite – the rejection of neighbouring structures and the invention of a new approach in a contemporary expression that changes the surrounding. Architectural critic is not a sugar cube on top of the physical structure, but an essential part of the discourse on contemporary culture.
![Photo of Antonio LaGioia](/images/StaffPhoto/75/23/27/bf7981698ca24d94bc728c8340e9d241/bf7981698ca24d94bc728c8340e9d241.ec4a9945.jpg?1551959223)
Antonio LaGioia
Editor and Curator Italy
alg@world-architects.com
Telefone +34 610346186
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Antonio La Gioia practices as a free-lance architect and engineer, with studies at “La Sapienza” university in Rome and a Master in Sustainable Architecture at InArch. With more than ten years of experience he has been dealing with many aspects of the profession, in different roles, both in design and in project management.
His specific interests are related to history of architecture and issues of sustainability, with a passion for new software and specific skills to approach sustainability at different scales, from urban planning and architecture to interior design. His professional profile is focused on a specialised field but with a vast and wide-ranging expertise. As a part of Labóh team, Antonio joined PSA Publishers in September 2015.
His specific interests are related to history of architecture and issues of sustainability, with a passion for new software and specific skills to approach sustainability at different scales, from urban planning and architecture to interior design. His professional profile is focused on a specialised field but with a vast and wide-ranging expertise. As a part of Labóh team, Antonio joined PSA Publishers in September 2015.
![Photo of Chika Muto](/images/StaffPhoto/38/95/54/f4278d070f864d38815974378eaf15f2/f4278d070f864d38815974378eaf15f2.ec4a9945.jpg?1634201451)
Chika Muto
Curator Japan
japan@world-architects.com
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Chika graduated from Musashino Art University Tokyo where she studied design of all stripes. She then joined Klein Dytham Architecture as their office manager, handling also their PR and organizing Pecha Kucha Nights. In 2006 she founded Neoplus Sixten Inc., a PR and Communications agency specialized in architecture and design, to offer her professional services to more architects and designers. In 2016 she joined PSA Publishers Ltd. as representative of japan-architects.com, together with Ryogo Utatsu.
![Photo of Peter Petz](/images/StaffPhoto/31/46/68/24ca069ab2fa471aafc6454e92db697b/24ca069ab2fa471aafc6454e92db697b.ec4a9945.jpg?1698148124)
Peter Petz
Curator and Director Germany, Partner
pp@german-architects.com
Telefone +49 171 782 76 72
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Born in Germany. After a lengthy stay in South America, studies in Geography, Empirical Cultural Studies and Architecture. 1993 diploma in Architecture at the University of Stuttgart. Cooperation with architecture offices in Stuttgart, Zurich and London. Lives in Stuttgart. Since 2004 project manager at PSA Publishers.
Architecture is a cycle. (An ideational reflection.) Good architecture depends on good cooperation of the responsible architects with the engineers of all disciplines on the one hand, on the other hand on a disputatious discourse of architects and their clients. If architecture photography shows architecture in a favourable light and conveys it to the viewer, in an ideal case interest and pleasure in more (good) architecture arises.
Contact:
Obere Wiesenstraße 4/3
DE - 72459 Albstadt
Architecture is a cycle. (An ideational reflection.) Good architecture depends on good cooperation of the responsible architects with the engineers of all disciplines on the one hand, on the other hand on a disputatious discourse of architects and their clients. If architecture photography shows architecture in a favourable light and conveys it to the viewer, in an ideal case interest and pleasure in more (good) architecture arises.
Contact:
Obere Wiesenstraße 4/3
DE - 72459 Albstadt
![Photo of Silvia Pujalte](/images/StaffPhoto/87/72/12/2bbd332531a44ef59e285e1506a20073/2bbd332531a44ef59e285e1506a20073.ec4a9945.jpg?1551959510)
Silvia Pujalte
Editor and Curator Spain
sp@world-architects.com
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Born in Spain, Silvia has studies in Architecture in Madrid (ETSAM) and in Landscape Architecture in Barcelona (ETSAB). Passionate about communication 2.0., Silvia focuses on projects that combine architecture, public space and social networks. She received the Award AJAC VII - Catalonia Young Architects Award and has conducted and participated in numerous projects that integrate landscape, citizen participation and social networks. Since 2013 Silvia is part of Labóh team developing social marketing for architecture and in September 2015 joined PSA Publishers as curator and editor.
![Photo of Gus Wüstemann](/images/StaffPhoto/39/72/96/9f00e66ea7cd4ed18085800ba0177fec/9f00e66ea7cd4ed18085800ba0177fec.ec4a9945.jpg?1551959607)
Gus Wüstemann
Curator Catalonia
gw@world-architects.com
Telefone +34 93 221 50 95
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Gus Wüstemann is internationally active in the field of Architecture and Urbanism. He runs practices in Barcelona and Zürich since 1997. He obtained a Master Degree at the ETH Zurich and did an exchange in Ahmedabad, India. Prior to this, his work experience has led him to places such as Sydney, New York, Paris and Bombay. He is a member of SIA and COAC. Gus Wüstemann builds program free and open design concepts, which understand all elements as equal actors of a play and sets the frame of each concept. Simple materials in a new context and latest construction methods enable sophisticated architecture with a reasonable economical outlay. He sees architectural and urban design as an instrument to catalyze life on all levels of society with no hierarchy of aesthetic, moral or material, through experiment and analysis. Living rooms become outside spaces, Mediterranean lifestyle find its way into the Northern hemisphere.