Kjus Retail Design

Germany

Photo © Studio Willen

Retail + Stores

Architects: MACH Architektur

Year: 2016
Client: Kjus

In 2000, the Norwegian ski racer Lasse Kjus and the Swiss entrepreneur Didi Serena came up with an idea when playing golf together: Ski clothing should be just as flexible, lightweight and elastic as you would expect from golf clothing. And so the Kjus brand was created and since then has been making sportswear of the highest standards of innovation and design.

The ski, active and golf collections speak their own language, which is marked by clarity, precision and performance. Today, the products from Kjus are known worldwide in the field of sports and lifestyle and stand for premium design from Switzerland.

We developed a new shop-in-shop system for Kjus in line with the philosophy and values of the brand. The fine metal profiles and sophisticated details allow for a great amount of flexibility and also stand for a clear elegant lightness, which the Kjus products have. Bright materials embody the Nordic origin and the diagonal appears again and again as a subtle design element, whether in the wood grain or in the metal struts. It is reminiscent of the steep downhills of the ski slopes, of the hilly landscape of the golf course and the K logo of the brand.